//Tag: content

Don’t buy links… ever…

Google has always warned against trying to unfairly influence ranking by buying links, but instead urges you to focus on good quality content and engagement across a spread of online platforms. Of course what Google says and what Google does are two different matters. Good news to hear that Google have taken down a large [...]

2013-09-27T04:25:00+00:00September 27th, 2013|News, Search Engine Optimisation (SEO)|

PDF files can help with link building

Not only does Google index PDF content (although make sure that you optimise your PDF fields to have it index well), but it will also follow links in those PDFs and pass authority to any sites that are linked to from within that document. Key takeaway: if you can produce compelling free documents in PDF [...]

2011-09-03T04:29:18+00:00September 3rd, 2011|News, Search Engine Optimisation (SEO)|

SEO your first link anchor text

I've said in the past how it is important to have keywords in anchor text, for example link as follows: More info about SEO in Peterborough. instead of: For more info on SEO in Peterborough, click here. Something to remember is that this only works on the first link on any page to the same [...]

2011-07-28T09:21:43+00:00July 28th, 2011|News, Search Engine Optimisation (SEO)|