//Tag: adwords

Google Ad suggestions – I suggest you tell them where to go

Google have slowly been introducing a new feature in AdWords called Ad suggestions. In this they introduce variants to your ads in an effort to optimise them for you. Originally it was suggested that they might swap the two heading lines around for example. But now they have gone further than that. Way way further [...]

2018-02-19T21:18:30+01:00February 19th, 2018|Google AdWords|

Google AdWords Extended Ads are here

Don’t believe the latest rhetoric from Google AdWords; their latest change to AdWords is just another play at forcing everybody to pay to rank in Google. They claim their latest change increases click through rates by more than 20% – meaning even fewer organic clicks. But that’s the world we live in so knuckle down [...]

2016-07-28T07:56:32+01:00July 28th, 2016|News, Search Engine Optimisation (SEO)|

Free searches on Google RIP

It's been rumoured for a while but now it's finally here, the end of free searches in Google as we know them. On desktop Google are ditching Ads in the right column and placing up to 4 ads above the organic search results and up to 3 below the search results. From our experience of [...]

2016-02-22T21:48:11+01:00February 22nd, 2016|News, Search Engine Optimisation (SEO)|

Beware AdWords mobile app fraud

I was recently conducting an AdWords review for a client and I noticed a sudden leap in clicks, impressions and cost on a carefully segregated Display Network advertising campaign. The campaign was set for automatic placements so Google was picking which sites to show the ads on. Clicking on the relevant Ad Group followed by [...]

2013-10-03T10:29:00+01:00October 3rd, 2013|News, Search Engine Optimisation (SEO)|