It seems sometimes that you’re running just to stay in the same place when it comes to social media. You’ve got Facebook, Twitter, Linked, YouTube, Flickr, Picasa and many more to consider…
And here comes another one to consider: pinterest.com. If you’re selling a highly visual product or something niche or ‘crafty’ it might be worth a quick dabble.
Remember that social media is about being where your customers are hanging out, whereas SEO is about search engines pure and simple.
As with all online marketing, use your Analytics data to see what is working for you and to measure your results and focus your efforts.
My only concern with pinterest: a lot of the home page pieces seem to have been published weeks ago: if it’s going to be successful it needs to keep its content fresh.