I’ve never been comfortable with the hype behind Twitter and how it is the next great thing of Social Media Optimisation. And now Harvard have backed this up with facts. The report, recently carried on the BBC website, highlights how so few people generate so much of the traffic – so, far from being a social networking organisation, it is more a one to many micro-message distribution system – kind of like Email. Don’t get me wrong, Twitter still has a valuable role to play in the Social Media mix… but just don’t get carried away by it – good old fashioned email marketing is here to stay and probably delivers more bang for your buck for most SMEs.

For the full article see the BBC website: ‘Twitter hype punctured by study’