Setting up a blog is a great way to add keyword focused content on your site and engaging with potential customers. One of the powerful aspects of blogs is the ability for people to comment on your posts, thereby increasing engagement and potentially building further content (just look at what Amazon’s user reviews have done for their ranking)
However, you face two key problems:
- Getting comments in the first place. People are getting more time poor these days (maybe that’s why they have to spend so much time on Facebook at work) so you really need to encourage comments back. What do you think? I.e. try asking questions, or leaving things a bit more open!
- Comment spam. Comments generally get posted as ‘by name’ with that name linking to a web address (quite why I don’t know, its just a dumb convention if you ask me). This encourages massive levels of spam because people can post comments from ‘cheap Nike trainers’ linking to cheap-nike-trainers.com. If you’re into your SEO you’ll recognise that as a keyword rich link that builds that site’s ranking. In reality this door was closed years ago by a thing called rel=”nofollow”, a technical label that tells Google to disavow this link (developed for this exact scenario and automatically implemented by all decent blogging systems). But still people do it (usually cheap outsourced SEO packages, or even automated spamming systems). These kind of comments look bad, and MIGHT have some influence on other search engines, so I’d highly recommend you filter such comments out (by moderation or auto spam filtering tools). You’ll also notice that such comments have generic totally banal content. Generally if the comment isn’t engaging with you, bin it.
Any ideas for future blog posts? Any burning SEO questions? Comment below… :-)