Optimising your AdWords for ‘above the organic results’

//, Search Engine Optimisation (SEO), Web Hints & Tips/Optimising your AdWords for ‘above the organic results’

Optimising your AdWords for ‘above the organic results’

If you have a well optimized Google AdWords campaign you might be lucky enough to appear in the Google AdWords results ABOVE the organic results. These ads are placed there by Google so as to trick people into thinking they are natural results and are therefore a good place to be, as many people click on them without knowing they are actually ads. To go along with this ‘game’ if you ensure that the first line of your ad text ends in a full stop then Google will display the title and first line together on one line. This looks even more like a natural search result so attracts higher click through rates than if you don’t use this technique. That’s straight from Google themselves (well, apart from the bit about tricking people!)

So instead of advertising for:
Web Design in Huntingdon
High quality, WordPress websites
from a local experienced developer!

Make your ad text:
Web Design in Huntingdon
High quality, WordPress websites.
From a local experienced developer!

and it would appear as:
Web Design in Huntingdon High quality, WordPress websites.
From a local experienced developer!
www.websanity.co.uk

… if your ad manages to warrant a place ABOVE the organic results.

It’s a small difference but well worth reviewing your ads to take advantage of this if you can.!

2013-09-13T04:36:00+00:00 September 13th, 2013|News, Search Engine Optimisation (SEO), Web Hints & Tips|