One of the things I like most about Search Engine Optimisation is that – armed with suitable knowledge – anybody can improve the results that their website delivers at little cost other than their time. This is the reason that people who are passionate about their business can often outrank far larger companies with far larger SEO budgets. Of course the crux of the matter is getting hold of that knowledge in the first place.

Now there’s a helping hand – courtesy of the takeITon programme run by the East of England Development Agency – from their takeITon masterclass ‘Improving your website through the use of search engine optimisation techniques and technologies’. Included in this is a free session looking at ‘Making the most out of free SEO tools’ delivered by… me! Places are booking fast (the first Cambridge event is already full), so if you’re interested – and you qualify – I recommend you get in touch with EEDA quickly.