We’ve always said that it’s good SEO to keep the content on your site updated regularly – it helps your search engine rankings. A recent change to the Google search algorithm, affecting 35% of searches (according to Google), sees it rewarding fresh of content even further.
Now, more so than ever, it is important to consider a blog for your site. Can’t bear the thought of writing a diary of what your business has been up to – why not try writing:
- Hints & Tips, e.g. SEO Hints & Tips
- Comments on current industry news
- Case studies
- Free – and relevant – content, e.g. recipes
Use Google’s blog search to see what your competitors are writing about, and Google Alerts to keep abreast of industry news. Be creative!
It might be hard to get started, but the fresher your content the more likely Google will see you as being an authority, and the more likely you will rank better.