I’ve talked about Rich Snippets in the past – that’s the notion that you mark your data up with hidden keys that tell Google more information about that content so that they can do something with it. I’ve always said it was the future of the web, well that future moved one step closer yesterday when Google started showing more rich snippets across ads.
Interestingly it was from one of Rich Snippet’s early adopters – eBay. Here’s what they look like:
Rich Snippets are not the kind of thing that a ‘man in the street’ can add to their website – it’s deeply technical and this move will favour large websites (like eBay) with a reasonable development budget. But if you think snippets to show off your products, courses, locations, etc. might benefit you then get in touch to chat about how they can be added to your existing website.