With all the hype about social media a lot of people see Email marketing as being ‘old hat’ and aren’t using it to market their business. However, a recent survey (December 2009) showed that less than half of all internet users used social media sites, and yet 89% used email. Furthermore, social media sites tend to require the customer to come to you, but email marketing is delivered direct to them.

These form a compelling argument to include Email marketing within your business marketing strategy; but do plan and implement carefully (and with sensitivity to the subscribers) to ensure the best results possible.

Help and advice on Internet Marketing in CambridgeHuntingdon or Peterborough from WebSanity Internet Marketing.