Search Engine Optimisation (SEO)

//Search Engine Optimisation (SEO)

Google AdWords Extended Ads are here

Don’t believe the latest rhetoric from Google AdWords; their latest change to AdWords is just another play at forcing everybody to pay to rank in Google. They claim their latest change increases click through rates by more than 20% – meaning even fewer organic clicks. But that’s the world we live in so knuckle down [...]

2016-07-28T07:56:32+01:00July 28th, 2016|News, Search Engine Optimisation (SEO)|

Go mobile friendly or don’t expect much traffic from mobile search results!

This time they REALLY mean it. A year ago Google told us that mobile friendly sites would be given a boost in mobile search results, well now they've given an even stronger indication that they are turning the thumbscrews on that. Given the context of 3 to 4 ads now appearing above most search results, [...]

Free searches on Google RIP

It's been rumoured for a while but now it's finally here, the end of free searches in Google as we know them. On desktop Google are ditching Ads in the right column and placing up to 4 ads above the organic search results and up to 3 below the search results. From our experience of [...]

2016-02-22T21:48:11+01:00February 22nd, 2016|News, Search Engine Optimisation (SEO)|